![]() “The virtual rides, contests and charitable donations make it easy and fun for everyone to get involved.” “For this year’s Ride Like King celebration, we are expanding on our ‘Ride for a Better World’ theme with our partners World Bicycle Relief and Zwift,” said Giant Group Chief Branding Officer Phoebe Liu. RLK13 includes special contests, product giveaways and opportunities to get involved with advocacy through World Bicycle Relief, a global charity group that helps mobilize people in developing countries.
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